Leads Done Right
Outpace Competitors with a Proven Marketing Foundation
At Optimize West, we deliver attorney marketing solutions that actually work. Our strategies are designed for Cleveland, OH law firms and beyond, built on today’s most effective SEO and digital practices.
We make sure your firm shows up where it matters most: in search results, local directories, inboxes, and in front of the right clients.
Attorney SEO & AI Search Optimization
Search is evolving. We adapt your pages to rank in AI-driven search results and traditional Google listings alike. That means when potential clients ask legal questions online, your firm is positioned to appear.
- AI search visibility (ChatGPT, Gemini, and emerging platforms)
- On-page SEO (keywords, meta, headings)
- Ongoing performance monitoring
Business Profile Optimization
Most attorneys lose leads not because of their website—but because their Google Business Profile isn’t fully optimized. We make sure your local presence is airtight:
- Google Business Profile setup & optimization
- Directory consistency (NAP: name, address, phone)
- Reputation and review management
- Maps and local pack ranking improvements
Email Marketing Campaigns & Automation
Your easiest wins are often sitting in your inbox. We create and manage powerful campaigns that keep you in front of warm leads and past clients.
- Automated flows (welcome, follow-up, re-engagement)
- One-off campaigns (newsletters, promotions, updates)
- List management & deliverability best practices